Facebook業績差股價瀉23%

Facebook在收市後公布第二季業績,似乎開始受到劍橋事件的不利影響逐步浮現。業績及展望同遜預期,股價在收市後急跌22.8%,報167.85美元,市值蒸發約1,200億美元。但在公布業績前,Facebook股價卻破頂,收報217.5美元,升1.3%,最高報218.62美元。

Facebook 在美股收市後公布第二季業績,收入按年上升42%至132.3億美元,遜市場預期133.6億美元;純利51.1億美元,增加31%,每股盈利1.74美元,勝預期1.72美元。

期內,每日活躍用戶14.7億,遜預期14.9億;每月活躍用戶22.3億,亦遜預期22.5億。每日及每月活躍用戶次季增加11%,低於首季增長率13%。

Facebook次季總開支按年急增50%至74億美元,而毛利率則由47%降至44%。公司預料下半年收入增長減慢,明年開支增速會高於收入。

以下是Facebook CFO對公司財政的預警!

“Our total revenue growth rates will continue to decelerate in the second half of 2018, and we expect our revenue growth rates to decline by high single-digit percentages from prior quarters sequentially in both Q3 and Q4,” said chief financial officer David Wehner.

“Expenses are expected to grow 50 per cent to 60 per cent compared with last year as the company invests in security, marketing and content acquisition.”

Facebook今年醜聞纏身,先有Cambridge Analytica不當使用Facebook用戶資料,再有WhatsApp散播拐子佬謠言,導致印度一名軟件工程師無辜遭群眾打死。Pivotal Research分析師Brian Wieser認為,Facebook的核心平台正在走下坡。

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