Apple TV 大變身?

The Information 報導,蘋果內部曾討讑推出 Apple TV Streaming Stick,即類似Google Chromecast 及 Amazon Fire Stick 的產品,以入門級的硬件製成,重點提供串流播放功能,目的將 Apple TV 的售價進一步降低。

由於明年 Apple 將會大舉進軍 Streaming Video 市場,更不惜斥資10億美元自資製作電視節目,因此蘋果有需要增加 Apple TV 市場佔有率來吸引觀眾。現時 Apple TV 定價 US$149,而 Apple TV 4K 定價 US$179,對不少人而言仍然偏貴,蘋果有空間推出售價更便宜的入門級產品。如果透過 USB/HDMI 方式將 Apple TV 製成「手指」,可望以更低的售價來搶奪市場。

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A columnist in political development in Greater China region, technology and gadgets, media industry, parenting and other interesting topics.

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