騰訊「王者本色」?

傳媒的角色是為讀者提供資訊, 當然有些版面會提供貼士滲入個人主觀情感判斷, 這樣也無可避免, 只要不離事實問題不大。但從今日主要財經報章有關騰訊業績的報道來看, 有報章的取向已經淪為公司的宣傳工具。從各報的標題取材用字, 已可見編輯及記者對騰訊業績的取向。有報章大字標題頭版說「騰訊展王者本色」, 我真係好想問一問讀者, 大家會點睇這些標題呢? 是睇完會好興奮, 還是無感覺呢? 這些標題是要滿足什麼對像呢? 在450元高追的小投資者睇完會否好高興, 諗住股價會返回家鄉呢? 其實報章要多人睇, 最重要是分析獨到精闢, 而非用煽情或主觀的情感去挑動讀者的情緒。如果騰訊真係王者, 今日股價應一早回到450元, 而不是開市升穿420元水平後回軟。

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A columnist in political development in Greater China region, technology and gadgets, media industry, parenting and other interesting topics.

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