蘋果不再公布產品季度出貨量

蘋果在香港時間周五凌晨四點美股收市後公布第四財季的業績,雖然公司盈利及收入均超過預期,但iPhone出貨量卻較預期少,為4689萬部。

公司對現在第一財季的展望亦僅為市場下限。同時,蘋果在發布業績時,卻表示日後將不再公布iPhone, iPad, Mac的每季出貨數字,在追求透明度的今天開倒車,結果令蘋果股價在收市後急跌逾7%,市值跌穿1萬億美元水平。這樣的決定,是反映了蘋果對自家產品出貨量沒有信心,還是有其他原因呢?

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A columnist in political development in Greater China region, technology and gadgets, media industry, parenting and other interesting topics.

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